More and more we're making design decisions based on the assumption that the user will not understand Design decisions that take away the need for them to learn something new.
We are the internet people, we live in a society that prides itself of being always connected and able to sharing. And even though we tend to concentrate in the largest cities of the most developed countries, the nature of our work, keep us as close to those in remote small villages as the ones in the next door office.
A couple of weeks ago I had the chance to attend a conference that in many ways felt like something new: a one day event made by photographers, dedicated to anyone who is passionate about the human side of photography, and not only the technological side.
I've been a happy first generation Nexus 7 user for a couple of years, but enough time has passed, hardware is getting tired and it's time to upgrade. After using an iPad mini for a few weeks, is time to decide if I keep it or upgrade to a new Android.
We have it all available at the tip of our fingers nowadays, so even small tasks like remembering someone's phone number or how to get to a place we want to go to, are not necessities anymore.
The ignorant doesn't know he's missing something, and the careless knows it that there's something he does't know, but he doesn't care to find out what it is.
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