Dealer Specialties
Dealer Specialties, is the nation's largest provider of comprehensive automotive inventory management solutions, websites and marketing tools for independent and franchise car dealers across the US.
Requeriment
The company needed to keep the colors in addition to the red triangle which is how Dealer Specialties is recognized. They weren't looking for a completely new logo, but a more current version of the existing logo, and one that better represents who they are now and the products and services they offer.
Solution
The design process started with the selection of a modern typography that could keep the strength of the brand and its character, then the triangle open to the name to unify the elements.
